As much it’s the consumers choose on what aspects of a garment are important to them, as a designer or brand, it’s really part of your responsibilty to give all levels of consumers a sustainable option.

Sustainability isn’t the cheapest option, and the cost is passed onto the consumer, this model of business in itself is NOT a sustainable option. Not everyone can afford to choose the sustainable choice, and as the industry progresses to give all consumers more choices to choose earth friendly options, theres man aspects of business to consider reducing your carbon footprint in, and consumers, should be aware of what they are.

Sustainability doesn’t begin and end at the design process, all aspects of the business need to be considered and evuluated. From packaging to delevery processes. Creating a sustainable garment is all for nothing, if you wrap the garment in three sheets of plastic, accompnaied by 4 sheets of paper, and a swing tag made up of another set of plactic tags to send to its new owner.

Moving forward it’s the companies rsponsibilty to not just produce the garments in a way that isn’t damaging the earth quickly, but educate consumers, give them the sustainable option without them having to ask, to make it the norm, not a niche, on trend product for the moment, that comes with a hefty price tag, make sustainability normal and expected, so consumer expects nothing less than a product that was created in all areas of business with a green approach front of mind.